Advertorials To Promote Your Business

You can use feature stories to promote your business by writing about:


Case studies focusing on individuals are a highly-effective way to promote a particular expertise or interest. Personal profiles and human interest narratives are powerful tools for engaging your reader while selling your message.

Organisations: scoopearth

Profiles that focus on the history and background of specific organisations can humanise an otherwise faceless entity. It can prove the main point of difference that makes it memorable in a competitive market.

Issues: news hunt 360

Focusing on issues relevant to a specific organisation or business can be effective in generating interest, even more so if the issue can be related to a newsworthy topic in the broader community. Background features also work well in providing perspective on a topical issue.

Types of feature stories


* Storytelling garagedoorrepairnearme
* Suspense to keep the reader engaged
* Flexibility in writing style and format
* First-person account of an event

Colour stories

* Use descriptive “flowery” language”
* Set the scene for the reader
* Flexible in style and structure

Human interest stories

* Focus on an individual person
* Emphasise human values
* Play heavily on emotions


Advertorials present like a news or feature article but are paid advertising space that provides comprehensive information about a product or service.

Some news publications will use their own staff to write the copy otherwise you may need to provide the content personally. hsm-media

Copy should be:

* Clear, concise and easy to understand
* Specific and detailed
* Believable and relevant to your audience
* Memorable

Advertorials are an effective way to promote your business in a more interesting manner by using anecdotes and metaphors rather than simple descriptions.

Show not tell

Rather than making grandiose claims about the benefits of using the promoted product or service, give practical examples of how it will help the audience.

Case studies

People like relating to other people. Telling a story about a specific person or incident engages the reader by humanising the story and adding colour.


Although advertorials are designed for promotional purposes, it is still important to maintain credibility with the readership to ensure that they will read it. Be aware that making bold claims and being too self-congratulatory can turn readers away.


Submitting writing for publication is a question of strategy.

Identify publication cars4kids

Send a press release to appropriate publications that market to the readership most likely to use your product or service.


The more your story or press release relates to a current newsworthy topic the greater chance news editors will show interest.


Most publications endure “slow news days”. If you time submitting your article or press release strategically there is a stronger chance of getting published.

For example, most news organisations only have skeleton staff working during prime holiday periods such as Christmas and public holidays, nbpsychiatry or on Sundays when there is typically less standard news available.



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